BOOKS

Ram Charan: What the CEO Wants You to Know

Jim Collins: Good to Great: Why Some Companies Make the Leap... and Others Don’t

Michael Dell and Catherine Fredman: Direct from Dell: Strategies that Revolutionized an Industry

Richard Florida: The Rise of the Creative Class

Simon Garfinkel Database Nation: The Death of Privacy in the 21st Century

Louis V. Gerstner: Who Says Elephants Can’t Dance?: Inside IBM’s Historic Turnaround

Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference

Spencer Johnson, M.D.: Who Moved My Cheese?

Jay Conrad Levinson: Guerilla Marketing, 3rd Edition Guerilla Marketing for Free

Stephen C. Lundin, Harry Paul & John Christensen Fish: A Remarkable Way to Boost Morale and Improve Results

Francis X. Maguire, Steve Williford: You’re the Greatest : How Validated Employees Can Impact Your Bottom Line

Marty Neumeier: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Pamela Pfiffner: Inside the Publishing Revolution: The Adobe Story

David Owen: Chester Carlson and the Birth of the Xerox Machine

Neil Rackham: SPIN Selling

Al Ries and Laura Ries: The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

The Origin of Brands: Discover the Natural Laws of Product Innovation & Business Survival

Marck Sanborn: The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary

Howard Schultz: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Adrian Slywotzky, David Morrison and Karl Weber: How Digital is Your Business?

Watts Wacker & Ryan Mathews: The Deviant’s Advantage: How to Use Fringe Ideas to Create Mass Markets

Jack Welch Jack: Straight From the Gut

Alina Wheeler: Designing Brand Identity: A Complete Guide to Creating, Building and Maintaining Strong Brands

Keith Yamashita & Sandra Spataro: Unstuck: Just how stuck are you?: A Tool for Yourself, Your Team and Your World

Adobe Press PDF Reference: Version 1.4, 3rd Edition PostScript Language Reference, 3rd Edition

Stephen Beals: A Practical Primer for Painless Print Production

Jean Bourges: Color Bytes: Blending the Art and Science of Color

Roy Burns: Principles of Color Technology, 3rd Ed.

John Clem and Wade Link: Prepress for Digital Printers

Bruce Fraser, Chris Murphy and Fred Bunting: Real World Color Management

Chuck Gehman: Print Production Workflow, A Practical Guide

International Paper: Pocket Pal, 18th Edition

Eric Kenly and Mark Beach: Getting it Printed, 3rd Ed.

Peter Muir: Preflight: Avoiding Costly Output Errors