The "Creative"/"Suit" Spectrum
Wednesday, June 30, 2010 at 04:46PM There are plenty of people for whom creativity is the main fuel for their day. Designers, marketers, artists, chefs all exist in environments that demand fluency in creative thought. However, there are a lot of jobs that center on process, routine and analytical thought where there isn’t a lot of room for creative thought. Neither extreme can lead to a completely successful career; “creatives” still need processes and business acumen to grow and market while “suits” need creativity to find new opportunities and innovative solutions that enable evolution and expansion. Most people appear naturally towards one end of the “creative”/”suit” spectrum. The lucky ones are those who incorporate their “creative” or “suit” status in their work but it is the successful professionals who acknowledge where they fall and seek ways to move towards the other end.
So, I ask you where do you fall on the “creative”/”suit” spectrum? If you’re a “suit” how do you try to introduce creativity into your work? If you’re a “creative” what ways do try to embrace process and analysis? I challenge you to determine where you fall on the spectrum and work to move yourself towards a more centered place by exploring a way of working that may not be natural but will be more fruitful.
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